PICTURES WITH MY HEART
Alex Soh is a firm believer in the power of photography to communicate ideas and emotions. He desires to capture the wonders of nature that will compel people to worship its wonderful Creator.
Formally trained in Graphic Design, Alex’s journey as a graphic designer started in 1995. He started in an advertising firm, TV production house and there after in a design house. Later on, he setup his own design studio, providing one-stop service from photography to design and print. In his creative path for the last 25 years, he literally travelled all over the world and was involved in numerous projects, from TV commercials to documentary production. He has done shoots for big brands such as Nikon Tokyo, Adobe, Singapore Tourism Board from photo documentory to corporate clients. Today, he does mostly travel and fine art photography, concentrating on scenery to build a photo library companies. Alex is also one of the world few gettyimages contributing photographer. You are able to view his photographs at www.alexsohphotography.cn, www.alexsohphotography.com.
With many years of experience in handling print media, Alex has comprehensive and authoritative knowledge in this particular area. He has been commissioned by one of the publishers in US to conduct press check in China. He was also invited to be one of the ILFORD Master photographer and ILFORD Brand Ambassador to be featured together with some world-class photographers and artists from around the world. Nikon Ambassador in Singapore (2010-2015), Epson Ambassador in Singapore. He is an active promoter of fine art photography in Singapore and China. He has given talks to thousands of photographers on fine art photography to promote photographic exhibitions in the region. He has accomplished six solo exhibitions and many group exhibits in Asia.
Alex believes that a good photograph is all about opportunity. An artist doesn't make art—art happens. He loves photography because it is a way in which he can express himself. Through this medium, he is able to share with others his passion—that is to capture pictures that touch lives.
Not one to rest on his laurels, Alex is a founder of The Rice Project and Project Road, which aims to use photographs as a medium to create public awareness, to raise funds for the needy. He conducts overseas photography expeditions. His photographic works had also been featured in international magazines such as Asian Geographic and Germany’s Profifoto. He is also a frequent speaker/trainer on at local and international seminars and engaged on judging panels for photography competitions such as: e.g. Nikon The Big Shot TV Show and SYPA.
Alex said “Photography is a window that has brought him to see the world. Photography is his teacher, it has made him to be a better person.” With his own initiative, he has been conducting talks to young professional and student on "Who Am I? A Self-Discovery Journey”, to inspire them to discover their very own giftedness.
Alex grew up in a village in Singapore and his adventures there inspired the creativity that has led to a passion for photography. He has published a coffee table book Life Touching Moments together with an exhibition in Singapore. On January 2018, Alex Started TianLu+ in collaboration with ILFORD to launch a photo gallery & cafe in Xiamen. A platform that aims to inspire photographers by bringing them to a one stop photographic experience, from capture to print.